SEMA Show 2023: Jeep Aftermarket Products Take Center Stage
SEMA Show 2024: Jeep Aftermarket Products Take Center Stage
Las Vegas, NV – The annual SEMA (Specialty Equipment Market Association) Show in Las Vegas has once again brought together the best in automotive innovation, and Jeep aftermarket products are making a big impression. From rugged suspension systems to high-performance lighting, Jeep enthusiasts are finding more options than ever to transform their vehicles into custom off-road machines.
Lifting and Suspension Kits
One of the biggest draws at SEMA this year is the variety of suspension kits designed to enhance the Jeep’s off-road performance. Companies like Fox, Teraflex, and Rough Country are showcasing advanced lift kits that promise greater ground clearance and improved handling. Fox’s new 3.0 Factory Series Coilover is particularly popular, offering Jeep owners exceptional articulation and shock absorption for rough terrains.
“Jeeps are built for adventure, and these lifts make them capable of tackling even the toughest trails,” said Michael Torres, a representative for Fox. “Our kits are all about performance and stability, which are essential for off-road enthusiasts.”
High-Intensity Lighting Systems
Lighting is another standout in the Jeep aftermarket scene, with products from Rigid Industries and KC HiLiTES turning heads at SEMA. Rigid’s latest LED light bars, featuring its new “Adaptive” technology, adjust brightness based on speed, ensuring optimal visibility for night driving and rugged trails. KC HiLiTES also unveiled a new Gravity Pro6 light bar, which combines LED tech with a traditional round light look, a popular style among Jeep purists.
“These lights are about more than just looks,” said Marissa Boyd, a SEMA attendee and off-roading enthusiast. “They’re a must for night trails, giving you visibility that factory lights just don’t provide.”
Durable Bumpers and Armor
Jeeps are built to withstand rough terrains, and aftermarket bumper and armor upgrades are essential for those planning on serious off-roading. SEMA exhibitors like ARB and Poison Spyder introduced heavy-duty steel bumpers that provide additional protection for both front and rear ends. These upgrades also offer winch compatibility and recovery points, giving Jeep owners more control when stuck in difficult conditions.
ARB’s new Modular Bumper series allows for customization based on individual needs, offering flexibility in bumper width and add-ons like bull bars or skid plates. Poison Spyder’s aluminum skid plates have also garnered attention for their lightweight design without compromising strength.
High-Performance Tires and Wheels
Tires and wheels are a top priority for Jeep owners, and SEMA 2024 showcases a range of off-road-ready options. BFGoodrich has debuted its updated All-Terrain T/A KO3 tire, designed with an aggressive tread pattern for superior grip on mud, rocks, and sand. For wheels, Fuel Off-Road introduced the Fuel Rebel 6—a lightweight, forged alloy wheel that can handle extreme stress without adding much weight to the vehicle.
“Upgrading tires and wheels makes a massive difference on rugged terrain,” said Greg Sutton of BFGoodrich. “The KO3’s reinforced sidewalls provide stability and durability, no matter what nature throws at you.”
Roof Racks and Overlanding Accessories
With overlanding on the rise, SEMA’s Jeep lineup includes a range of racks and camping accessories. Brands like Yakima and Rhino-Rack unveiled new rooftop tent setups and cargo carriers designed for extended trips. Yakima’s LockNLoad system, for example, provides ample storage for gear and even features integrated tie-down points for ease of use. For Jeep owners interested in off-the-grid excursions, Rhino-Rack also showcased a solar-powered battery pack that can be installed on roof racks for added convenience.
“These products are for people who want to go beyond the paved road and explore remote destinations,” said Sarah Lin, an overlanding enthusiast. “With a rooftop tent, extra storage, and a power source, you’re set for days out in the wilderness.”
Exhaust Systems and Engine Performance
Performance upgrades are also at the forefront of the Jeep aftermarket scene at SEMA. Borla and MagnaFlow each showcased new exhaust systems specifically tuned for Jeeps, promising deeper sound and improved airflow. These systems not only enhance the audio of the Jeep but also offer slight gains in horsepower by optimizing exhaust flow. Many Jeep owners see exhaust upgrades as a way to add character and power to their vehicles.
“We’ve engineered our exhausts to withstand the rough conditions Jeeps encounter on trails,” explained a Borla representative. “They’re designed for durability and performance, adding a signature growl that Jeep fans love.”
Conclusion: A Growing Market for Jeep Customization
This year’s SEMA Show reflects the strong market for Jeep aftermarket products, as brands continue to develop new innovations to satisfy the demand for performance, durability, and adventure-readiness. Jeep’s reputation as a capable and customizable off-road vehicle makes it a favorite among SEMA attendees and exhibitors alike.
For Jeep owners looking to enhance their vehicle’s capability and style, the SEMA Show offers a look into the future of off-roading gear, proving that there’s no limit to what a Jeep can achieve when outfitted with the right aftermarket equipment.
By, Sarah Barlow, Field Reporter II & Scott Kraft, Technology Producer – TechTalk, April Fischer, Technology Specialist
Sarah Barlow is a senior field reporter for Utah Channel 3 with a broad focus on technology that improves safety and promotes winter and summer sports found in Southern Utah.
Scott Kraft is the Technology Producer for Utah Channel 3. He is a degreed Electrical Engineer that applies engineering testing/procedures to products that are of technical interest to those participating in sporting activities in Southern Utah.
April Fisher is a field reporter with expertise in the automotive industry. April also coverers technology used in construction when she is not out and about racing her 1997 RED Corvette and covering the automotive industry.