AVN 2023: Doc Johnson Showcases Innovation with “In a Bag” Line at the Expo
By Utah Channel 3 Staff
Published: February 11, 2023
LAS VEGAS — The Utah Channel 3 crew immersed itself in the vibrant energy of the 2023 AVN Adult Entertainment Expo (AEE), held January 24-27 at Resorts World Las Vegas, where Doc Johnson stood out among over 500 exhibitors drawing more than 30,000 attendees. Celebrating the expo’s 25th anniversary and the 40th AVN Awards, this cornerstone event showcased the latest in adult entertainment, and Doc Johnson’s booth highlighted its legacy of quality and innovation in pleasure products. For our Southern Utah audience, who value rugged durability and cutting-edge design in everything from outdoor gear to tech, Doc Johnson’s presence echoed the practical ingenuity we admire in St. George and Salt Lake.
Founded in 1976 in North Hollywood, California, Doc Johnson is a titan in the pleasure products industry and a regular at AVN events. Named the 2023 AVN Best Pleasure Product Manufacturer – Large, the company displayed a wide range of products, from classic vibrators and strokers to its wellness-focused Verséa line. The highlight was their “In a Bag” collection, launched shortly after the expo on January 31, 2023. This entry-level line features multi-item kits—such as bullets, rings, and sleeves—in minimal, eco-friendly bag packaging designed to reduce waste while offering affordable quality. Scott Watkins, Doc Johnson’s VP of sales and marketing, stated in a press release, “The In a Bag line represents all Doc Johnson stands for,” emphasizing sustainability and accessibility.
Doc Johnson’s booth, part of the AVN Novelty Expo section, drew crowds with displays of their latest products, complementing the event’s focus on innovative technology. Nearby exhibitors like Lovense showcased app-controlled devices, aligning with Doc Johnson’s push for user-friendly design. For our viewers, the “In a Bag” line’s compact, practical packaging felt akin to the streamlined gear we pack for Zion’s trails—functional, durable, and ready for action.
The expo’s over 30 seminars, including the AVN Biz Kickoff Connect, explored topics like sustainable manufacturing, where Doc Johnson’s eco-conscious approach was relevant. The GayVN Awards on January 23 and the AVN Awards on January 27 in Resorts World’s Events Center highlighted excellence in pleasure product design, with categories recognizing brands like Doc Johnson. Networking events, such as The White Party and Hall of Fame Cocktail Reception, facilitated connections between Doc Johnson reps, retailers, and creators, contributing to the expo’s economic impact through thousands of consumer interactions.
Our coverage underscored Doc Johnson’s role in blending tradition with innovation, much like Utah’s fusion of heritage and modernity in our outdoor pursuits. The expo’s in-person return, with its record-breaking attendance, proved the enduring power of face-to-face engagement. For more on upcoming AVN events, visit avn.com.
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Utah Channel 3 covers a wide range of events, from outdoor adventures to industry expos, bringing Southern Utah perspectives to global stories.