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Frei’s fruitful future: Third-generation squeezes into succession at Santa Clara’s historic market

SANTA CLARA —In a twist ripe with excitement, the third generation of the Frei family is taking over the helm of Frei’s Fruit Market, bringing a fresh perspective to the business that’s been bearing fruit for decades. “So many people say, ‘Oh, I remember your grandparents,’” Frei’s Fruit Market co-owner Sue Yocum said. “It melts […]
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