October means pumpkin spice – but how far are consumers willing to go on this seasonal ‘crazy train’?

ST. GEORGE — Roaming along Target’s seasonal foods aisles, local Roxanne Wilmes and her fellow moms appraised pumpkin spice cookies, sprinkles, pies and latte mixes. “They just hit different,” Wilmes said about the pumpkin spice-flavored foods. “They’re so tasty and wonderful. They taste like the season.” And according to AdAge marketing, that season also tastes […]