Grip, Light, and Recovery: Winter Traction Tech Takes Center Stage at SEMA 2026

October 23, 2026 Utah Channel 3

Friday, October 23, 2026

By Scott Kraft, Technology Producer – TechTalk, Richard Berk, Executive Producer

Your Utah Channel 3 team—Scott Kraft and Richard Berk—is gearing up for the 2026 SEMA Show, running November 3–6, 2026, at the Las Vegas Convention Center. When the road to Brian Head turns white, traction is not a spec sheet—it is the difference between getting to work and waiting for a tow. That’s why this year we’re following the tire, recovery, and lighting technology built for exactly those conditions.

Tires are where winter capability starts. Atturo will show its new Trail Blade AT2 all-terrain tire at Booth #44113 in the Lower South Hall and in the New Products Showcase. Atturo says the AT2 carries the 3PMSF designation for severe snow service, uses 3D full-depth sipes that keep providing snow and wet traction down to 5/32-inch tread depth, comes in 29 sizes from 15 to 20 inches, and begins arriving at dealers in January. At Sentury Tire USA’s Booth #44065, the Groundspeed brand will debut its upgraded Voyager A/T2 with Mud+Snow and 3PMSF ratings, and will also present its new Voyager Compass 365 multi-season tire, also 3PMSF-rated.

Recovery gear is getting engineered for the cold, too. NOVSIGHT will introduce ARMOUR, its first vehicle recovery board, at West Hall Booth #58169. The company says the board uses a POE-toughened polypropylene compound designed to stay ductile in subzero conditions, absorbs just 0.05 percent water by weight in ASTM D570 testing, and was tested for use at minus 40 degrees after a 48-hour cold soak and loading test—aimed at boards that turn brittle and crack in winter. For bigger pulls, Warrior Winches (West Hall, Booth #57009) will show its heavy-duty winch lineup on an expedition vehicle built by Adrenalin Industries, making its SEMA debut.

We’re concentrating on the technology side of the show:

3PMSF tires: what the snowflake rating certifies and how all-terrain designs balance snow, slush, and dry pavement
Traction aids: quick-fit options for HOA crews and shuttle operators who need extra grip on steep, icy grades
Recovery boards and winches: cold-tolerant materials and safe recovery practice on snowpack
Lighting: NOVSIGHT’s new HALO MAX 7-inch pod light, which the company rates for operation from minus 40 to 185 degrees Fahrenheit, and Stinger’s lineup of more than 70 vehicle-specific HEXCORE lighting kits at North Hall Booth #10673
Plows and heated accessories: light-duty plow systems and heated gear that help mountain fleets keep running through a storm
Winter concepts: Toyota’s five-vehicle Snowhunter concept family, built on snow tracks

Brian Head sits at nearly 10,000 feet, where deep snow, fast-changing storms, and steep grades on State Route 143 are part of every winter. Our viewers include ski-area operators, HOA and property managers clearing private roads, and families who make the climb every weekend. For them, the right tire, a recovery board that won’t shatter in the cold, and lighting that cuts through blowing snow are practical safety equipment.

We’ll ask exhibitors the questions mountain drivers ask: How does this perform when it’s cold, not just when it’s new? What does installation take? And where can Southern Utah shops source it before the next storm?

We’ll be on the show floor for live demos and hands-on product looks, from the New Products Showcase in the Lower South Hall to the expanded powersports and off-road section in the West Hall. Stay tuned for our on-site reports.

Scott Kraft is the Technology Producer for Utah Channel 3. He is a degreed Electrical Engineer that applies engineering testing/procedures to products that are of technical interest to those participating in sporting activities in Southern Utah.

Richard Berk is the Executive Producer for Utah Channel 3. Richard’s field of expertise is the medical field and covers medical conventions when he is not producing Utah Channel 3 content. Richard also shares the passion of outdoor sports as do all members of BHTV.

Our coverage from Brian Head is made possible by the hospitality of Copper Chase Condominiums, the premier condo resort at the mountain. Units range from studios to five-bedroom, four-bathroom penthouses, and the amenities make the crew’s stay the best on the mountain: ski-in/ski-out access, a heated pool, jacuzzi, saunas, a multi-TV sports lounge, fireplace lounge, full common-area kitchen, fitness center, vending room, laundry center, and dual heated garages. Book direct at copperchase.com or rbself.com.